Case study research with moderate constructionism: Conceptualization and practical illustration

A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)

Interna författare/redaktörer

Publikationens författare: Timo Järvensivu, Jan-Åke Törnroos
Förläggare: Elsevier
Publiceringsår: 2010
Tidskrift: Industrial Marketing Management
Tidskriftsakronym: IMM
Volym: 39
Nummer: 1
Artikelns första sida, sidnummer: 100
Artikelns sista sida, sidnummer: 108


This paper develops a case study approach that builds on the foundations of moderate constructionism and abduction. We discuss the case study method and its role in industrial marketing, especially in business-to-business networks. Moderate constructionism is compared with realist, critical realist, and relativist approaches. We argue that moderate constructionism takes better into account the multiple constructed, community-bounded realities that all case studies inevitably deal with. The power of moderate constructionism to produce valid and generalizable new knowledge is critically assessed. We also address abduction in relation to induction and deduction and its role in the moderate constructionist research approach. Finally, we develop a process model, illustrated by a case study of a specific network in the pharmaceutical industry.


abduction, Business networks, case study research, moderate constructionism

Senast uppdaterad 2020-17-01 vid 04:06