Peer-reviewed publications

A1 Journal article (refereed)
Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness (2019)
Carolina Stubb, Anna-Greta Nyström, Jonas Colliander
Journal of Communication Management
View on publisher's site
G5 Doctoral dissertation (article)
The gray zone in marketing : consumer responses to influencer marketing (2019)
Carolina Stubb


Other publications

D3 Professional conference proceedings
The consumer purchase decision journey in a digital world - key elements of influence? (2015)
Carolina Stubb, Johanna Lindström
Nordic academy of management conference

Last updated on 2020-01-02 at 08:08