Nikolina Koporcic


Referentgranskade publikationer

A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)
Complementarity versus substitutability of dynamic and operational capabilities in B2B firms: a configurational approach (2019)
Nagy Gabor, Jaakkola Matti, Koporcic Nikolina
Industrial Marketing Management
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A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)
Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions (2018)
Maria Ivanova-Gongne, Nikolina Koporcic, Olga Dziubaniuk, Tibor Mandják
Industrial Marketing Management
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C2 Redigerat verk
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice (2018)
Nikolina Koporcic, Maria Ivanova-Gogne, Anna-Greta Nyström, Jan-Åke Törnroos
Emerald
A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)
Interactive Network Branding: Creating corporate identity and reputation through interpersonal interaction (2018)
Koporcic Nikolina, Halinen Aino
IMP Journal
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A3 Bokavsnitt, kapitel i forskningsböcker
Introduction: An Overview of the Current State of B2B Branding Research (2018)
Nikolina Koporcic, Maria Ivanova-Gogne, Anna-Greta Nyström, Jan-Åke Törnroos
Emerald
A3 Bokavsnitt, kapitel i forskningsböcker
Summary: Branding in the B2B Context and Future Challenges (2018)
Anna-Greta Nyström, Jan-Åke Törnroos, Nikolina Koporcic, Maria Ivanova-Gongne
Emerald
A4 Konferenspublikationer
The value and relevance of academic research for business practitioners in B2B marketing (2018)
Dziubaniuk Olga, Ivanova-Gongne Maria, Koporcic Nikolina
A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)
The importance of corporate brands for decision making in the business-to-business context (2017)
Nikolina Koporčić, Zdravko Tolušić, Zlatko Rešetar
Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues
A4 Konferenspublikationer
Born Globals in Interactive Branding Environment: A Case of the BonAlive (2016)
Nikolina Koporcic
International Institute of Social and Economic Sciences
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A2 Granskningsartikel, litteraturgranskning, systematisk granskning
Introducing the interaction approach for successful business relationships (2015)
Nikolina Koporcic, Zdravko Tolusic, Zrinka Tolusic
Ekonomski Vjesnik / Econviews : Review of Contemporary Entrepreneurship, Business, and Economic Issues
A2 Granskningsartikel, litteraturgranskning, systematisk granskning
The Role and Significance of EU Funds for the Republic of Croatia (2013)
Tolusic, M., Koporcic, N., Tolusic, Z.
Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues


Övriga publikationer

O2 Annat
Framing Corporate Brand Dynamics :a Network Approach (2018)
Nikolina Koporcic, Anu Norrgrann, Anne Rindell, Saila Saraniemi, Tore Strandvik, Jan-Åke Törnroos
NWRD
D3 Professionell konferenspublikation
Interactive Network Branding in Emerging Markets: The case study of a Croatian business network (2017)
Nikolina Koporcic
Industrial Marketing & Purchasing Group
D3 Professionell konferenspublikation
The mediating effect of business networks on competitive advantage and performance: A B2B vs. B2C perspective (2017)
Nagy G., Jaakkola M., Koporcic N.
Industrial Marketing & Purchasing Group
D3 Professionell konferenspublikation
Collecting rich qualitative data on business networks and relationships in Eastern European countries: Mission impossible? (2016)
Maria Ivanova-Gongne, Nikolina Koporcic, Olga Dziubaniuk
Industrial Marketing & Purchasing Group
D3 Professionell konferenspublikation
Interactive Branding and Internationalization: Cases of Three Born
Global firms
(2016)
Nikolina Koporcic, Jan-Åke Törnroos, Per Servais, Martin Hannibal
Industrial Marketing & Purchasing Group
D3 Professionell konferenspublikation
Developing interactive branding in business networks (2015)
Koporcic Nikolina, Törnroos Jan-Åke
Industrial Marketing & Purchasing Group
D3 Professionell konferenspublikation
The Corporate brand: a valuable resource and initiator of business relationships (2015)
Koporcic Nikolina
Industrial Marketing & Purchasing Group

Senast uppdaterad 2019-02-08 vid 08:09

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