Nikolina Koporcic


Peer-reviewed publications

A1 Journal article (refereed)
Complementarity versus substitutability of dynamic and operational capabilities in B2B firms: a configurational approach (2019)
Nagy Gabor, Jaakkola Matti, Koporcic Nikolina
Industrial Marketing Management
View on publisher's site
A1 Journal article (refereed)
Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions (2018)
Maria Ivanova-Gongne, Nikolina Koporcic, Olga Dziubaniuk, Tibor Mandják
Industrial Marketing Management
View on publisher's site
C2 Edited book
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice (2018)
Nikolina Koporcic, Maria Ivanova-Gogne, Anna-Greta Nyström, Jan-Åke Törnroos
Emerald
A3 Book section, Chapters in research books
Introduction: An Overview of the Current State of B2B Branding Research (2018)
Nikolina Koporcic, Maria Ivanova-Gogne, Anna-Greta Nyström, Jan-Åke Törnroos
Emerald
A3 Book section, Chapters in research books
Summary: Branding in the B2B Context and Future Challenges (2018)
Anna-Greta Nyström, Jan-Åke Törnroos, Nikolina Koporcic, Maria Ivanova-Gongne
Emerald
A4 Conference proceedings
The value and relevance of academic research for business practitioners in B2B marketing (2018)
Dziubaniuk Olga, Ivanova-Gongne Maria, Koporcic Nikolina
A1 Journal article (refereed)
The importance of corporate brands for decision making in the business-to-business context (2017)
Nikolina Koporčić, Zdravko Tolušić, Zlatko Rešetar
Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues
A4 Conference proceedings
Born Globals in Interactive Branding Environment: A Case of the BonAlive (2016)
Nikolina Koporcic
International Institute of Social and Economic Sciences
View on publisher's site
A2 Review article, Literature review, Systematic review
Introducing the interaction approach for successful business relationships (2015)
Nikolina Koporcic, Zdravko Tolusic, Zrinka Tolusic
Ekonomski Vjesnik / Econviews : Review of Contemporary Entrepreneurship, Business, and Economic Issues
A2 Review article, Literature review, Systematic review
The Role and Significance of EU Funds for the Republic of Croatia (2013)
Tolusic, M., Koporcic, N., Tolusic, Z.
Ekonomski vjesnik/Econviews - Review of Contemporary Business, Entrepreneurship and Economic Issues


Other publications

O2 Other
Framing Corporate Brand Dynamics :a Network Approach (2018)
Nikolina Koporcic, Anu Norrgrann, Anne Rindell, Saila Saraniemi, Tore Strandvik, Jan-Åke Törnroos
NWRD
D3 Professional conference proceedings
Interactive Network Branding in Emerging Markets: The case study of a Croatian business network (2017)
Nikolina Koporcic
Industrial Marketing & Purchasing Group
D3 Professional conference proceedings
The mediating effect of business networks on competitive advantage and performance: A B2B vs. B2C perspective (2017)
Nagy G., Jaakkola M., Koporcic N.
Industrial Marketing & Purchasing Group
D3 Professional conference proceedings
Collecting rich qualitative data on business networks and relationships in Eastern European countries: Mission impossible? (2016)
Maria Ivanova-Gongne, Nikolina Koporcic, Olga Dziubaniuk
Industrial Marketing & Purchasing Group
D3 Professional conference proceedings
Interactive Branding and Internationalization: Cases of Three Born
Global firms
(2016)
Nikolina Koporcic, Jan-Åke Törnroos, Per Servais, Martin Hannibal
Industrial Marketing & Purchasing Group
D3 Professional conference proceedings
Developing interactive branding in business networks (2015)
Koporcic Nikolina, Törnroos Jan-Åke
Industrial Marketing & Purchasing Group
D3 Professional conference proceedings
The Corporate brand: a valuable resource and initiator of business relationships (2015)
Koporcic Nikolina
Industrial Marketing & Purchasing Group

Last updated on 2019-02-08 at 08:09