Maria Ivanova-Gongne

Universitetslärare, Företagsekonomi
E-post: maria.ivanova@abo.fi


Referentgranskade publikationer

A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)
The importance of Interactive Network Branding for business relationship development: Insights from emerging markets (2020)
Nikolina Koporcic, Maria Ivanova-Gongne
Journal of Business and Industrial Marketing
Visa på utgivarens sida
A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)
CSR communication in stakeholder networks: A semiotic perspective: (2019)
Stefan Lång, Maria Ivanova-Gongne
Baltic Journal of Management
A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)
Collecting rich qualitative data on business relationships and networks in CEE countries: Challenges and plausible solutions (2018)
Maria Ivanova-Gongne, Nikolina Koporcic, Olga Dziubaniuk, Tibor Mandják
Industrial Marketing Management
Visa på utgivarens sida
C2 Redigerat verk
Developing Insights on Branding in the B2B Context: Case Studies from Business Practice (2018)
Nikolina Koporcic, Maria Ivanova-Gogne, Anna-Greta Nyström, Jan-Åke Törnroos
Emerald
A3 Bokavsnitt, kapitel i forskningsböcker
Introduction: An Overview of the Current State of B2B Branding Research (2018)
Nikolina Koporcic, Maria Ivanova-Gogne, Anna-Greta Nyström, Jan-Åke Törnroos
Emerald
A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)
No manager is an island: Culture in sensemaking of business networking (2018)
Maria Ivanova-Gongne, Lasse Torkkeli
Journal of Business and Industrial Marketing
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A3 Bokavsnitt, kapitel i forskningsböcker
Summary: Branding in the B2B Context and Future Challenges (2018)
Anna-Greta Nyström, Jan-Åke Törnroos, Nikolina Koporcic, Maria Ivanova-Gongne
Emerald
A4 Konferenspublikationer
The value and relevance of academic research for business practitioners in B2B marketing (2018)
Dziubaniuk Olga, Ivanova-Gongne Maria, Koporcic Nikolina
A3 Bokavsnitt, kapitel i forskningsböcker
Functional contracting for network creation and governance (2017)
Mika Viljanen, Anna Hurmerinta, Johanna Liinamaa, Maria Ivanova-Gongne, Hanna Luotola, Magnus Gustafsson
Palgrave Macmillan
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A3 Bokavsnitt, kapitel i forskningsböcker
The value-based sales approach—design process, tools and needed capabilities to create a solution (2017)
Hanna Luotola, Maria Ivanova-Gongne, Johanna Liinamaa
Palgrave Macmillan
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A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)
Understanding cultural sensemaking of business interaction: A research model (2017)
Maria Ivanove-Gongne, Jan-Åke Törnroos
Scandinavian Journal of Management
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A4 Konferenspublikationer
Customer value perception in advanced service delivery (2016)
Johanna Liinamaa, Maria Ivanova-Gongne, Jussi Hietamäki, Magnus Gustafsson
OmniaScience
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A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)
Performance-based and functional contracting in value-based solution selling (2016)
Johanna Liinamaa, Mika Viljanen, Anna Hurmerinta, Maria Ivanova-Gongne, Hanna Luotola, Magnus Gustafsson
Industrial Marketing Management
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A4 Konferenspublikationer
CSR communication during critical events: A semiotic perspective (2015)
Ivanova-Gongne Maria, Lång Stefan
A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)
Culture in business relationship interaction: An individual perspective (2015)
Ivanova-Gongne Maria
Journal of Business and Industrial Marketing
Visa på utgivarens sida
A4 Konferenspublikationer
The role of culture in managers' conceptualization of business networking (2015)
Torkkeli Lasse, Ivanova-Gongne Maria
Academy of International Business Conference
A3 Bokavsnitt, kapitel i forskningsböcker
The role of the customer-supplier relationship in developing a service-oriented organisational culture (2015)
Maria Ivanova-Gongne, Olga Perminova-Harikoski, André Näsi
Tampere University of Technology
A4 Konferenspublikationer
Can we construct convincing understanding about intercultural business relationships? (2013)
Maria Ivanova, Jan-Åke Törnroos
A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)
Managerial sensemaking of interaction within business
relationships
: A cultural perspective
(2013)
Maria Ivanova, Lasse Torkkeli
European Management Journal
A1 Originalartikel i en vetenskaplig tidskrift (referentgranskad)
The importance of cultural adaptation for the trust development within business relationships (2013)
Marina Weck, Maria Ivanova
Journal of Business and Industrial Marketing
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C2 Redigerat verk
Intercultural Marketing Management in the Spotlight – what and why, but what about the how? (2012)
Joachim Ramström, Maria Ivanova, Anna-Greta Nyström
International marketing at Åbo Akademi University, School of Business and Economics


Övriga publikationer

B2 Bokavsnitt
The Role of Culture in Responsible Business Practice: An Exploration of Finnish and Russian SMEs (2019)
Maria Uzhegova, Lasse Torkkeli, Maria Ivanova-Gongne
Palgrave Macmillan
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D3 Professionell konferenspublikation
Adaptation to new ethical values: A case of Russian immigrant entrepreneurs in Finnish business networks (2017)
Olga Dziubaniuk, Maria Ivanova-Gongne.
Stockholm University Press
O2 Annat
The border between us: CSR discourses on Finnish and Russian business scene (2017)
Maria Ivanova-Gongne, Lasse Torkkeli, Maria Uzhegova
D3 Professionell konferenspublikation
Collecting rich qualitative data on business networks and relationships in Eastern European countries: Mission impossible? (2016)
Maria Ivanova-Gongne, Nikolina Koporcic, Olga Dziubaniuk
Industrial Marketing & Purchasing Group
D3 Professionell konferenspublikation
Managerial sensemaking of corporate social responsibility and sustainability in Russian-Finnish business relationships (2016)
Maria Ivanova-Gongne, Lasse Torkkeli, Mariia Pronina, Olga Dziubaniuk

D4 Publicerad utvecklings- eller forskningsrapport eller studie
Positioning report: Analysis of the current shipping industry structure
 and a vision for a renewed shipping industry ecosystem (2015)
Magnus Gustaffson, Anastasia Tsvetkova, Maria Ivanova-Gongne, Anu Keltaniemi, Tomi Nokelainen, Victor Sifontes Herrera
D3 Professionell konferenspublikation
Strategic communication of CSR in global business networks: a semiotic perspective (2015)
Stefan Lång, Maria Ivanova-Gongne
Industrial Marketing & Purchasing Group
B2 Bokavsnitt
Epilogue: Learning intercultural marketing management (2012)
Joachim Ramström, Anna-Greta Nyström, Maria Ivanova
Åbo Akademis bibliotek

Senast uppdaterad 2018-19-09 vid 19:50